The Challenge: To successfully launch a new, unknown brand into the competitive US market and navigate it from zero revenue to a state of sustainable profitability.

The Solution: Adscope implemented its signature data-first methodology, focusing on meticulous performance tracking and analysis. These insights led to a strategic focus on Branding to build authority and customer trust quickly.

The Results: The brand was launched in November 2024 and achieved profitability, an achieved ROAS of 3.45 by seven month. The strategy generated over $159k in revenue.

The Challenge: Establishing a New Business in the US Market

The primary objective was to launch a new brand and make it profitable. This involved overcoming the significant hurdles of entering a new market: building brand awareness from scratch, acquiring the first crucial customers, and managing marketing spend with extreme efficiency to outpace costs and achieve profitability against established competitors.

Our Approach: A Data-First Methodology

To navigate the launch, Adscope's strategy was built on a foundation of rigorous, day-to-day performance tracking and analysis. We utilized our in-house tracking systems to create a comprehensive, real-time view of the business.

Our methodology included:

• Comprehensive Financial & Performance Tracking: We monitored key metrics daily and weekly, including spend on Meta and Google, total marketing spend, website traffic, and revenue. We also tracked Average Order Value (AOV) and the revenue breakdown from new vs. returning customers.

• Qualitative Behavioral Analysis: To understand the why behind the data, our team used Inspectlet to record and analyze user sessions. This provided invaluable qualitative insights into the potential customer journey, user experience, and conversion barriers.

• Constant Comparative Analysis: All performance data was benchmarked against previous periods (e.g., last month) to identify trends and measure the impact of our strategic adjustments in real-time.

The Solution: Building a Brand to Drive Performance

Our intensive data analysis pointed to a clear conclusion: for a new market entrant, the core driver of sustainable growth is Branding.

While performance marketing was essential for initial reach, a strong brand identity was the key to converting clicks into loyal customers. We executed a strategic branding campaign to build trust, communicate a clear value proposition, and resonate deeply with the target US audience. This brand-centric approach became the foundation that amplified the effectiveness of every dollar spent on advertising.

The Outcome: Profitability and Rapid Growth in 2025

We launched the brand in November 2024. The data-driven branding strategy yielded immediate traction, with significant growth beginning in January 2025, leading to a clear path to profitability.

2025 vs. 2024 Year-to-Date Performance:

Frequently Asked Questions (FAQ)

Q1: What was the key to making a new brand profitable so quickly?

A1: The key was the integration of aggressive, data-tracked performance marketing with a simultaneous focus on strong brand development. This built initial customer trust and value, leading to more efficient conversions and a clear path to profitability.

Q2: How was profitability measured in this case study?

A2: Profitability was primarily measured through Return on Ad Spend (ROAS), which achieved a healthy average of 3.45, and Total Cost Per Acquisition (CPA), which was consistently reduced as the brand grew.