Our Three Step Process
Our Three Step Process
Drove 42% Sales Growth Through Data-Driven Branding
Drove 42% Sales Growth Through Data-Driven Branding
Our Three Step Process
Drove 42% Sales Growth Through Data-Driven Branding
From Struggle to Scalable Growth: When Adscope took over the brand in 2025, it was struggling with stagnant sales and scalability issues in the UK market. Within just a few months, our data-driven rebranding strategy transformed performance.
• The Challenge: The primary goal was to overcome stagnant sales and significantly increase revenue beyond the previous year's performance.
• The Solution: Adscope implemented a data-centric strategy focused on a complete brand repositioning. By analyzing customer behavior and performance data, we identified branding as the key lever for growth.
• The Results: Within the first few months of 2025, the new strategy yielded a 42.36% increase in gross revenue, a 51.26% increase in orders, and a 22.79% reduction in customer acquisition cost (CPA).
The Challenge: Breaking the Sales Plateau
The central objective was to achieve significant, sustainable sales growth. The brand had hit a performance ceiling, and the challenge was to establish a new, higher baseline for revenue and customer acquisition that surpassed previous years' metrics.
Our Approach: A Data-First Methodology
To understand the barriers to growth, Adscope's strategy was built on a foundation of rigorous, day-to-day performance tracking and analysis. We moved beyond surface-level metrics to build a complete picture of the business.
Our methodology included:
• Comprehensive Financial & Performance Tracking: We implemented an in-house system to monitor key metrics daily and weekly, including Meta/Google ad spend, total marketing spend, site traffic, and revenue. We also tracked Average Order Value (AOV) and the ratio of new vs. returning customer revenue.
• Qualitative Behavioral Analysis: To understand the why behind the numbers, our team used session recording tools to observe potential customer journeys on the website. This provided invaluable qualitative insights into user experience and friction points in the conversion funnel.
• Constant Comparative Analysis: All data was benchmarked against previous months and years. This allowed us to identify performance trends and measure the impact of our strategic changes in real-time.
The Solution: Strategic Rebranding to Build Value
Our data analysis and customer behavior research pointed to a clear conclusion: the core opportunity for growth was Branding.
We executed a strategic repositioning of the brand to resonate more deeply with its target audience. This enhanced the perceived value of the products and fostered greater customer loyalty. This brand-centric approach became the key that unlocked the potential of our performance marketing efforts, fundamentally transforming the brand's market presence and appeal.
The Results: Measurable and Immediate Impact
The Adscope team took over the brand in 2025. The data-driven branding strategy led to an immediate and substantial increase across all key performance indicators.
2025 vs. 2024 Year-to-Date Performance:
Metric | Y-o-Y % Change |
|---|---|
Gross Revenue | +42.36% |
Orders | +51.26% |
ROAS | +21.89% |
CPA | -22.79% |
Frequently Asked Questions (FAQ)
Q1: What was the primary driver of the sales growth in this case study?
A1: The primary driver was a strategic, data-driven rebranding effort that increased the brand's perceived value and resonated more effectively with its target audience, which in turn amplified the results of our performance marketing.
Q2: How did Adscope measure the success of the project?
A2: Success was measured through daily and weekly tracking of key performance indicators (KPIs), including Gross Revenue, number of Orders, Return on Ad Spend (ROAS), and Total Cost Per Acquisition (CPA), benchmarked against the previous year's data.
Q3: What was the most significant financial outcome?
A3: The most significant outcome was the 42.36% increase in year-over-year gross revenue, demonstrating substantial and profitable growth.
• The Challenge: The primary goal was to overcome stagnant sales and significantly increase revenue beyond the previous year's performance.
• The Solution: Adscope implemented a data-centric strategy focused on a complete brand repositioning. By analyzing customer behavior and performance data, we identified branding as the key lever for growth.
• The Results: Within the first few months of 2025, the new strategy yielded a 42.36% increase in gross revenue, a 51.26% increase in orders, and a 22.79% reduction in customer acquisition cost (CPA).
The Challenge: Breaking the Sales Plateau
The central objective was to achieve significant, sustainable sales growth. The brand had hit a performance ceiling, and the challenge was to establish a new, higher baseline for revenue and customer acquisition that surpassed previous years' metrics.
Our Approach: A Data-First Methodology
To understand the barriers to growth, Adscope's strategy was built on a foundation of rigorous, day-to-day performance tracking and analysis. We moved beyond surface-level metrics to build a complete picture of the business.
Our methodology included:
• Comprehensive Financial & Performance Tracking: We implemented an in-house system to monitor key metrics daily and weekly, including Meta/Google ad spend, total marketing spend, site traffic, and revenue. We also tracked Average Order Value (AOV) and the ratio of new vs. returning customer revenue.
• Qualitative Behavioral Analysis: To understand the why behind the numbers, our team used session recording tools to observe potential customer journeys on the website. This provided invaluable qualitative insights into user experience and friction points in the conversion funnel.
• Constant Comparative Analysis: All data was benchmarked against previous months and years. This allowed us to identify performance trends and measure the impact of our strategic changes in real-time.
The Solution: Strategic Rebranding to Build Value
Our data analysis and customer behavior research pointed to a clear conclusion: the core opportunity for growth was Branding.
We executed a strategic repositioning of the brand to resonate more deeply with its target audience. This enhanced the perceived value of the products and fostered greater customer loyalty. This brand-centric approach became the key that unlocked the potential of our performance marketing efforts, fundamentally transforming the brand's market presence and appeal.
The Results: Measurable and Immediate Impact
The Adscope team took over the brand in 2025. The data-driven branding strategy led to an immediate and substantial increase across all key performance indicators.
2025 vs. 2024 Year-to-Date Performance:
Metric | Y-o-Y % Change |
|---|---|
Gross Revenue | +42.36% |
Orders | +51.26% |
ROAS | +21.89% |
CPA | -22.79% |
Frequently Asked Questions (FAQ)
Q1: What was the primary driver of the sales growth in this case study?
A1: The primary driver was a strategic, data-driven rebranding effort that increased the brand's perceived value and resonated more effectively with its target audience, which in turn amplified the results of our performance marketing.
Q2: How did Adscope measure the success of the project?
A2: Success was measured through daily and weekly tracking of key performance indicators (KPIs), including Gross Revenue, number of Orders, Return on Ad Spend (ROAS), and Total Cost Per Acquisition (CPA), benchmarked against the previous year's data.
Q3: What was the most significant financial outcome?
A3: The most significant outcome was the 42.36% increase in year-over-year gross revenue, demonstrating substantial and profitable growth.
From Struggle to Scalable Growth: When Adscope took over the brand in 2025, it was struggling with stagnant sales and scalability issues in the UK market. Within just a few months, our data-driven rebranding strategy transformed performance.
• The Challenge: The primary goal was to overcome stagnant sales and significantly increase revenue beyond the previous year's performance.
• The Solution: Adscope implemented a data-centric strategy focused on a complete brand repositioning. By analyzing customer behavior and performance data, we identified branding as the key lever for growth.
• The Results: Within the first few months of 2025, the new strategy yielded a 42.36% increase in gross revenue, a 51.26% increase in orders, and a 22.79% reduction in customer acquisition cost (CPA).
The Challenge: Breaking the Sales Plateau
The central objective was to achieve significant, sustainable sales growth. The brand had hit a performance ceiling, and the challenge was to establish a new, higher baseline for revenue and customer acquisition that surpassed previous years' metrics.
Our Approach: A Data-First Methodology
To understand the barriers to growth, Adscope's strategy was built on a foundation of rigorous, day-to-day performance tracking and analysis. We moved beyond surface-level metrics to build a complete picture of the business.
Our methodology included:
• Comprehensive Financial & Performance Tracking: We implemented an in-house system to monitor key metrics daily and weekly, including Meta/Google ad spend, total marketing spend, site traffic, and revenue. We also tracked Average Order Value (AOV) and the ratio of new vs. returning customer revenue.
• Qualitative Behavioral Analysis: To understand the why behind the numbers, our team used session recording tools to observe potential customer journeys on the website. This provided invaluable qualitative insights into user experience and friction points in the conversion funnel.
• Constant Comparative Analysis: All data was benchmarked against previous months and years. This allowed us to identify performance trends and measure the impact of our strategic changes in real-time.
The Solution: Strategic Rebranding to Build Value
Our data analysis and customer behavior research pointed to a clear conclusion: the core opportunity for growth was Branding.
We executed a strategic repositioning of the brand to resonate more deeply with its target audience. This enhanced the perceived value of the products and fostered greater customer loyalty. This brand-centric approach became the key that unlocked the potential of our performance marketing efforts, fundamentally transforming the brand's market presence and appeal.
The Results: Measurable and Immediate Impact
The Adscope team took over the brand in 2025. The data-driven branding strategy led to an immediate and substantial increase across all key performance indicators.
2025 vs. 2024 Year-to-Date Performance:
Metric | Y-o-Y % Change |
|---|---|
Gross Revenue | +42.36% |
Orders | +51.26% |
ROAS | +21.89% |
CPA | -22.79% |
Frequently Asked Questions (FAQ)
Q1: What was the primary driver of the sales growth in this case study?
A1: The primary driver was a strategic, data-driven rebranding effort that increased the brand's perceived value and resonated more effectively with its target audience, which in turn amplified the results of our performance marketing.
Q2: How did Adscope measure the success of the project?
A2: Success was measured through daily and weekly tracking of key performance indicators (KPIs), including Gross Revenue, number of Orders, Return on Ad Spend (ROAS), and Total Cost Per Acquisition (CPA), benchmarked against the previous year's data.
Q3: What was the most significant financial outcome?
A3: The most significant outcome was the 42.36% increase in year-over-year gross revenue, demonstrating substantial and profitable growth.
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations